This is an excerpt from Marketing And Psychology: Using Emotions For Crafting Effective Emotional Marketing Strategy [2019]
These days storytelling is very popular in copywriting. So much so, that it often happens except for interesting story, there is not much value to the text itself. The other extreme is that the text is informative but so technical it makes you yawn after few sentences. Emotional marketing anyone?
Don’t get me wrong, there is nothing wrong with storytelling or technical texts, what matters is how they are written and for what audience.
If your text is not emotionally engaging you will have difficulties connecting with your audience. You might end up writing a lot of interesting and informative material but without much effect. Also, if your copywriting team doesn’t know how to use emotional triggers, their texts will be as effective as shooting with blanks.
What you want to achieve is a powerful marketing message that will engage your audience. That is how you build trust and in time a loyal customer base. Otherwise, you are doomed to fail.
Let me show you in the text below how psychology works wonders for marketing in using emotions to craft effective emotional marketing strategy.
Digging Deeper: The Idea Behind Emotional Marketing Strategy
Following the right steps in the online marketing world is extremely important if you want to build a successful business. But knowing what to do and how to do it is more important than just talking the talk. Today we will discuss walking the walk – the concept of emotional marketing.
