A Self-Explanatory Guide For Customer Journey Map (2019)

This is an excerpt from A Self-Explanatory Guide For Customer Journey Map (2019)

If you’ve been searching Google for information on “How To Create a Customer Journey Map,” you are probably tired by now… because you still don’t have a clear answer.

Yes, a lot of articles talk about Customer Journey Maps, but how many of these articles have given you the specific enough information that you need? Even fewer give this information in the form of a guide, with steps to follow and build a solid Customer Journey Map.

But, don’t worry. In this article, we prepared everything you need to know about the Customer Journey Map and how to create one for your business.

For the sake of convenience, we will use the term ‘Customer’ throughout the article even though a person is not a Customer until they make a purchase.

So, let’s get started.

What Is A Customer Journey Map?

First of all, let me explain what a Customer Journey Map is and why it’s important for your business.

We, marketers, love to tell stories. But, if we want to tell a story that keeps our audience at the edge of their seats, munching popcorn as their minds are completely locked into the storyline, first we need to learn how to listen.

• Listen to the stories your users are telling.
• Listen to the frustrations they face every day.
• Listen to the aspirations they have.
• Listen to the expectations that arise after finding a product/service that would hopefully solve a particular problem.

Why is this “listening” important for your Customer Journey Map? Because, in the marketing world, users are speaking through the Customer Journey Map.

Keep An Eye On Customer Journey Stages To Improve Your Content Marketing Strategy

This is an excerpt from The Customer Journey Map Is Imperative For Content Marketing Strategy

When climbing Mount Everest, alpinists don’t just randomly pick the starting point they are going to use to reach the summit – they stick to the map. Look at me, talking about climbing Mount Everest as if I did it myself… Anyways…

It’s the same with your content marketing strategy – you stick to the Customer Journey Map. That map, as we already discussed, has several customer journey stages.

And how do you purposefully and masterfully build the story road for your Users?

By designing a unique, valuable, effective content for every customer journey stage your User is going through. Starting from the first one – Awareness.

Awareness Stage

At the beginning the Users are not aware that they have a problem, they don’t know your brand or both. This is the ‘Awareness Stage’.

Being too direct at this point may cost you your business. It’s like a man walking into a bar, meeting a woman and immediately proposing marriage to her.

You’ll scare your customers, and they’ll run away.

Brands shouldn’t demand anything from their Users at this get-to-know-you stage. Instead, they should focus their energy, resources, and knowledge for creating content that would imply warm welcome, not give us your money.

To achieve this warm welcome, brands should focus on free content:

• Free E-books
• Free Guides
• Free Kits      

At this stage, your Users are discovering your product and brand. They are in a research mode, eager to collect more information. And free information will make them into returning visitors.

Also, make sure to use social media.

Easy Ways That Will Help You Become An Effective Social Media Marketing Team

Do you need help in building an effective social media team? If yes, check out this article.

1.    Focus On Traffic

Going after Clicks, Likes and Shares is useless, you can't pay your bills with it. So, if you want to stay in a user’s memory, you need to go beyond the mentioned metrics and focus on increasing your social traffic.

2.    Planned Content Marketing Strategy

Well planned and executed content marketing strategy is crucially important to succeed in the digital world. It doesn’t matter if it's a blog post, case study, or video content…it should be written with the tone adapted to your specific audience. Your content should be unique, based on relevant resources, as well as valuable, up-to-date statistics.

3.    Sentiment & Emotions Analysis

Every marketer knows that customers base their buying decisions on emotions. It is because the customer goes through specific emotions in different stages of the buying process. And this is something we should be aware of. 

How can Populizr help you?

Now, when you know how to build an effective social media marketing team, you realized that a powerful tool is all you need.

Let me share a quick overview of Populizr powers:

•    Measures the results of your social media campaigns performance

•    Reuses your most successful content

•    Helps you select your target audience

•    Creates a social media campaign in under 4 minutes

•    Analyses the sentiment and emotions of your users even before they see the content.

Remember

These three ways combined and implemented into your social media marketing strategy will bring you social traffic, leads and eventually more customers. 
So, if you want to have the right tool that will help you get closer to this, get Populizr today and reap the benefits.