How To Improve Workflow Process And Boost Efficiency In Your Agency

This is an excerpt from How To Improve Workflow Process And Boost Efficiency In Your Agency

Every company, at some point, struggles with building or keeping up with the existing workflow process.

Imagine this scenario: your projects run smoothly and then out of nowhere, one developer gets sick and stays two weeks on sick leave, another one gets overwhelmed with client’s work, and the third one doesn’t have the right skills to finish the project…

The entire workflow process just became very complicated in a matter of a few days or even hours.

The point is, if you want to build an efficient workflow, you need to be aware of the problems that you may come across first.

But, what is actually a workflow process?

A workflow process is a set of tasks which, when finished, will achieve a certain business goal.

This process includes all the rules, deadlines, and changes that may happen while completing the tasks.

Here’s one good example for content approval workflow:

Image Source: What is a Workflow?

What Are The Biggest Challenges When Building The Workflow Process?

That being said, finishing a task is not always smooth sailing.

Small and big problems may arise in the workflow process as we saw from the example above.

Now, let’s take a look at some of the most common problems agencies struggle with.

1. Poor Communication Between Employees, Teams & Departments

This might be one of the biggest problems in the workflow process.

There are a ton of surveys done on this topic, but the latest one is by The Economist Intelligence Unit.

Between November 2017 and January 2018, 403 employees took part in this survey.

These were senior executives, managers, and junior staff, and they all had something to say about poor communication in their workplace.

Keep An Eye On Customer Journey Stages To Improve Your Content Marketing Strategy

This is an excerpt from The Customer Journey Map Is Imperative For Content Marketing Strategy

When climbing Mount Everest, alpinists don’t just randomly pick the starting point they are going to use to reach the summit – they stick to the map. Look at me, talking about climbing Mount Everest as if I did it myself… Anyways…

It’s the same with your content marketing strategy – you stick to the Customer Journey Map. That map, as we already discussed, has several customer journey stages.

And how do you purposefully and masterfully build the story road for your Users?

By designing a unique, valuable, effective content for every customer journey stage your User is going through. Starting from the first one – Awareness.

Awareness Stage

At the beginning the Users are not aware that they have a problem, they don’t know your brand or both. This is the ‘Awareness Stage’.

Being too direct at this point may cost you your business. It’s like a man walking into a bar, meeting a woman and immediately proposing marriage to her.

You’ll scare your customers, and they’ll run away.

Brands shouldn’t demand anything from their Users at this get-to-know-you stage. Instead, they should focus their energy, resources, and knowledge for creating content that would imply warm welcome, not give us your money.

To achieve this warm welcome, brands should focus on free content:

• Free E-books
• Free Guides
• Free Kits      

At this stage, your Users are discovering your product and brand. They are in a research mode, eager to collect more information. And free information will make them into returning visitors.

Also, make sure to use social media.