7 Most Common Social Media Mistakes You Should Avoid

This is an excerpt from 7 Most Common Social Media Mistakes You Should Avoid

Just the other day I hit my head in the kitchen cabinet door. I left it open before that and forget to close it. That was quite a painful mistake, I might add. The same is true when it comes to social media mistakes. They can also end up being pretty painful.

In the long run, social media mistakes can cost us some serious problems; financial, and if this trend continues, it can cost us our social presence and relevance. Not to mention the stress that comes along with it, lack of money, losing clients, you name it.

But, we’ve all been there and there is a way out.

So, for the sake of not repeating the same social media mistakes over and over again, I will point out some of the most common ones to help you avoid them in the future.

Let’s get cracking.

1. You Are Not Doing Enough Research

If your research is not done properly, you are bound to make a huge social media mistake.

With so much content available on the Internet you can’t afford to write superficial content that brings no value to your readers. They will just leave. In fact, it is impossible to write good quality texts without knowing the subject, and you can’t really know the subject without thorough and in-depth research.

All that leads to the following fact, how can you know what interests your readers without researching their needs first? Research is crucial. I can’t stress it enough. Research on the subject you write as well as on your customers’ needs.

How To Increase Your Social Media Brand Awareness

Brand awareness is the emotional and visual image that your audience associates with your company or product.

Since people are relying on social media to research brands, social media has become the most crucial segment of increasing social media brand awareness.

That’s why increasing brand awareness has become a top priority for social media marketers.

When you are active on social media, it’s a fact that you can’t stop people from mentioning your brand. That will affect your brand awareness, no matter it is good or bad. That’s why you need to constantly reply to comments and engage with your audience. 

But, doing all of this alone can be really exhausting. That’s why you need someone who’ll have your back on social media. A social media tribe to say.

And who do you trust more to be your social media tribe than your employees? They are the people that are closest to what your sale and what you do. They know most about your products and services, and that makes them the most compatible group for sharing your messages online.

To Sum Up

When you have a good social media marketing strategy that is focused on increasing your brand awareness, you can increase your audience and make them feel connected to and empowered by your brand.

Loomly Review: Loomly vs. Populizr

This is an excerpt from Loomly Review: Loomly vs. Populizr

 

Loomly is a social media calendar that helps you easily and efficiently manage your social media content and social media marketing team. You might know Loomly by its former name Calendy also. With Loomly you can create and schedule content for Facebook, Instagram, Twitter, Pinterest, Google+ and LinkedIn. Loomly boasts with an intuitive interface and innovative features that will make your life much easier but is it really as good as it claims to be? Will this app finally be the right one for your social media automation needs?

We will review the app’s features, pricing plans and draw a conclusion accordingly. In the end, we will offer a short comparison with Populizr – another publishing automation tool for social media which allows people to manage their social media accounts from one dashboard (you can read more about Populizr’s functionality here).

Let’s start!

Creating An Account

Before you create an account with Loomly, you need to choose which pricing plan to use and the posting frequency (monthly or yearly). If you decide to use a yearly posting frequency, you will get a 20% discount from the start.

Loomly offers 5 pricing plans:

1.   Solo

·         Solo pricing plan costs $15 per month or $144 per year.

·         Only 1 user can get access to the tool.

·         The user can manage up to 10 social accounts.

2.   Pro

·         Pro pricing plan costs $45 per month or $432 per a year.

·         Only 5 users can get access to this tool.

·         The user can manage up to 15 social accounts.