How To Improve Workflow Process And Boost Efficiency In Your Agency

This is an excerpt from How To Improve Workflow Process And Boost Efficiency In Your Agency

Every company, at some point, struggles with building or keeping up with the existing workflow process.

Imagine this scenario: your projects run smoothly and then out of nowhere, one developer gets sick and stays two weeks on sick leave, another one gets overwhelmed with client’s work, and the third one doesn’t have the right skills to finish the project…

The entire workflow process just became very complicated in a matter of a few days or even hours.

The point is, if you want to build an efficient workflow, you need to be aware of the problems that you may come across first.

But, what is actually a workflow process?

A workflow process is a set of tasks which, when finished, will achieve a certain business goal.

This process includes all the rules, deadlines, and changes that may happen while completing the tasks.

Here’s one good example for content approval workflow:

Image Source: What is a Workflow?

What Are The Biggest Challenges When Building The Workflow Process?

That being said, finishing a task is not always smooth sailing.

Small and big problems may arise in the workflow process as we saw from the example above.

Now, let’s take a look at some of the most common problems agencies struggle with.

1. Poor Communication Between Employees, Teams & Departments

This might be one of the biggest problems in the workflow process.

There are a ton of surveys done on this topic, but the latest one is by The Economist Intelligence Unit.

Between November 2017 and January 2018, 403 employees took part in this survey.

These were senior executives, managers, and junior staff, and they all had something to say about poor communication in their workplace.

A Self-Explanatory Guide For Customer Journey Map (2019)

This is an excerpt from A Self-Explanatory Guide For Customer Journey Map (2019)

If you’ve been searching Google for information on “How To Create a Customer Journey Map,” you are probably tired by now… because you still don’t have a clear answer.

Yes, a lot of articles talk about Customer Journey Maps, but how many of these articles have given you the specific enough information that you need? Even fewer give this information in the form of a guide, with steps to follow and build a solid Customer Journey Map.

But, don’t worry. In this article, we prepared everything you need to know about the Customer Journey Map and how to create one for your business.

For the sake of convenience, we will use the term ‘Customer’ throughout the article even though a person is not a Customer until they make a purchase.

So, let’s get started.

What Is A Customer Journey Map?

First of all, let me explain what a Customer Journey Map is and why it’s important for your business.

We, marketers, love to tell stories. But, if we want to tell a story that keeps our audience at the edge of their seats, munching popcorn as their minds are completely locked into the storyline, first we need to learn how to listen.

• Listen to the stories your users are telling.
• Listen to the frustrations they face every day.
• Listen to the aspirations they have.
• Listen to the expectations that arise after finding a product/service that would hopefully solve a particular problem.

Why is this “listening” important for your Customer Journey Map? Because, in the marketing world, users are speaking through the Customer Journey Map.