Why It’s Essential To Specify The Team Structure In Your Marketing Agency

This is an excerpt from Team Structure For Marketing Agencies: Basics, Importance & Types

Building a hierarchy in your agency and building a marketing team structure is not the same thing.

‘Hierarchy is a way to structure an organization using different levels of authority and a vertical link, or chain of command, between superior and subordinate levels of the organization. Higher levels control lower levels of the hierarchy’.

Whereas, ‘a team-based structure is an organizational chart that groups employees on the same employment level into teams that perform specific job functions. This structure combines the low-overhead, minimal management structure of a lateral structure with the team efforts common to a hybrid structure’.

A well-defined structure where everyone is familiar with their tasks and how their task fits into the common goals is beneficial for both employees and the agency’s profit.

The benefits of having such an organizational structure are the following ones:

The well-defined structure increases the efficiency, speed, and quality of the finished tasks;

Good team structure allows and improves the communication between team members;

It provides better guidance for everyone included in the structure;

It offers constant growth for the employees.

It’s quite common for businesses and agencies to have problems defining the structure of their teams. That’s why it’s better to know the different types of organizational structures before choosing the right structure for your team.

10 Social Media Best Practices You Should Follow In 2019

This is an excerpt from 10 Social Media Best Practices You Should Follow In 2019

Social media marketing is evolving rapidly. And, if you want to keep up, you need to change with the times. 

From new automated systems to tighter connections between influences and brands, there is “flattening” of the social media landscape. You need to keep up, but how can you with so many changes happening so fast? 

That’s why we have put together 10 social media best practices to follow in 2019.

1. Keep Your Message Focused For Best Social Media Results

Trying to be everything to everyone rarely works out well in life. And, the world of social media is no different. A focused message, well delivered, is far more likely to succeed than a “shotgun” approach of throwing out all sorts of ideas in all directions.

As an example, you are promoting a hotel in the Caribbean. They want to be seen as high-end but affordable. You can focus on their idyllic beach location and many events they host. Once you are attracted a following with this approach, you can weave in information about an elegant, but an affordable hotel.

2. When You Post On Social Media, Pay Attention To The Answers

There really is a reason that they call it “social” media. The expectation is that when a person asks a question on social media, someone is paying attention and will answer. 

The point of using this way to market is to engage your customers and be seen to be doing it!

How Can You Increase Your Brand Awareness?

Many businesses are starting to consider social media marketing. Facebook has 2.32 billion monthly users and many companies still don’t take this opportunity to reach more customers and higher their brand awareness because they mean that there business is too specific.

Social media marketing helps companies to understand their clients and increase their brand awareness among those clients. All that by using technologies that social network to promote a certain product or service.

So, why social media marketing is in the first place?

Because social media marketing is too beneficial for:

•         Stronger client-business relationships,

•         Stronger presence

•         Brand credibility

•         More exposure,

•         More reliability and sales.

Most people research to find out more information about a specific product or service before they buy. That is why having a social media strategy is useful for reaching new customers and audience.

To increase your brand awareness first, you need to do is to do research on which social networks your target audience is active the most. When you have that info, you can start with creating content that must be unique and engaging.

However, to start an effective social media campaign, you need to look over the various social networks carefully.

Summary

Many companies now figure out that they can benefit from social media networks. For that reason, social media marketing is growing so fast.

If some people come to your social media profile and see that your latest post was two years ago, they will go to your competitors.

You need to let somebody else take your share on social media or set up an effective media marketing strategy.  Smart companies don’t do that manually but use Populizr.

Get a trial; you don’t need a credit card.

Social Media Marketing Trends for 2019

Social media trends are changing fast. To be effective and successful in social media marketing, you need to follow them carefully.

2018 was the year when Mark Zuckerberg posted a status about changes on the Facebook algorithm.

Twitter erased 6% of users or 70 million fake accounts. And one of the most significant events was the GDPR regulation or improving the control over the personal data for all Internet users.

What trends to expect in 2019

Lots of trends that we will see in 2019 are in the same ballpark as the social media trends in 2018. The same trends will also continue this year. And most of them are concentrated on taking care of customers needs.

Now, let's discuss the trends that await us this year:

•        Storytelling on social media
•        The power of social media tools to engage with your audience
•         Artificial Intelligence

Conclusion

It's hard to sum up all that’s been going on in a year on social media. Too many things are going on in so little time, you can often feel overwhelmed and powerless. The best you can do is to adapt and overcome.

We know that this is a lot to implement in one year, but we hope that brands will revise their social media strategies and will improve the customer experience.

3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

This is an excerpt from 3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

Let’s do a quick experiment. Would you please open a new Google Tab, type in the words ‘effective social media strategy’ and look at the results? Plenty, huh?

Now, type in ‘effective social media marketing team’. Not so much, right?

It got me thinking.

How come people obsess over social media marketing strategy, but few bother about the importance of the team?

Your people are the cornerstone of your company, not your clients. They make your business grow. They bring you, clients. They do the job, so those clients are happy. And that makes you happy at the end of the day.

Your primary goal as a business owner should be to invest in your people so they can provide better service for your clients, with less effort. And when they spend less energy on repetitive tasks, your social media marketing team can produce more, in less time.

So let’s pause a bit on the social media marketing strategy craze, and think about the people side of doing social media marketing.

The most labor-intensive part of any effective social media marketing team is – content production, analytics and predicting user behavior. Find a way to help your team with these three key activities, and you’ll be boosting morale, boosting effectiveness, and boosting the ROI for your clients.

Sounds good?

Cool. Let’s dig in.

How To Easily Master Social Media Marketing For Small Businesses And Startups – Step By Step

This is an excerpt from How To Easily Master Social Media Marketing For Small Businesses And Startups – Step By Step

Do you want to gain more followers online? Do you want to find out the best ways to master social media marketing for small businesses and startups with ease?

As a small business or a startup owner, you surely know that there is a lot to perform with limited resources.

While conventional marketing can be a wasted investment, social media marketing is cost-effective and helps you to directly engage with your current and potential audience.

One way or another, marketing is a trade-off. What you save in time, you will invest in dollars and reverse. You have to be efficient and plan your resources smartly in order to achieve desired results.

So, if you want to start using social media to market your services and products, you are definitely going to love how easy and simple the process is. So, let’s begin.

1. Build Up A Robust Social Media Marketing Strategy

In the world of social media, it is all about building a robust social media strategy and connecting with your target audience. To achieve this, you need to know your customer’s needs. So, that’s the first thing to start off - defining your audience. Or as we call it – creating your perfect user AVATAR. 
That means you need to create character profiles by gender, age, profession, interests etc. Find out every detail and also find images that outline your audience. 
Based on the features of your targeted audience, address what are the key concerns and problems you can solve. Work on those pain points for each character separately and try to find a solution. After understanding the pain points, write down some important messages you want to present to your audience.

Now that you have defined both your audience and message, analyze which social media channels they prefer. Every social media channel has a different audience and focus. Understanding the differences between social media channels is of high importance, in order to increase your efforts on the right channels.

The Best Time To Post On Your Social Media Networks – Populizr Study

This is an excerpt from The Best Time To Post On Your Social Media Networks – Populizr Study

 

Are you wondering what is the best time of the day for posting on your social media networks?

Is the engagement time different on Facebook, Instagram or Twitter?

Creating and posting unique social media content is not working without setting a timing strategy. The key to setting up a successful social media engagement is posting unique content during the best hours and days for the audience you are targeting. The “peak hours” are changing periodically – true, but if you are paying attention to the times when your targeted audience is active on social media networks, you will definitely increase your traffic and shares.

Well, the peak hours of posting are different on each social media network. In this article, you will see what is the best time for posting on:

• Facebook,
• LinkedIn,
• Twitter,
• Pinterest,
• Google+ and
• Instagram.

Facebook’s Best Posting Times

We can definitely name Facebook “The Social Media King” since it has over 1 billion active users per month. However, since Facebook is constantly changing, it’s not that easy to set your organic posts in front of your whole targeted audience.

Facebook is obviously an active spot from Monday to Sunday so, it is very unlikely for you to do something wrong when finding the best posting time.

Still, there are a few significant times, days and patterns that should help you:

• Monday through Sunday between 9 a.m. and 3 p.m. is relatively safe posting time
• The least optimal posting times are early mornings and late nights
• Wednesday through Sunday are the strongest posting days
• Thursday is the most recommended posting day
• 1 p.m. on Thursday is the most active time

What Reach And Impressions Mean In Social Media?

Many small businesses don’t make a difference between terms Reach and Impressions, or they don’t understand them.

If you want to grow your audience in social media networks you need to know the correlation between them, so continue reading and learn how they are measured.

Social Reach or how big your virtual audience is. For example, if you have 5000 followers that means that the number of people that you could reach will be 5000 also.

Social Impressions or the number of times that your post has viewed, whether they clicked or not. That means that if you see 5 times one post shared from different people, you made 5 impressions on that post.

Difference between Reach and Impressions

Making a difference between Reach and Impressions is too easy.

Reach number will be always smaller than the number of impressions. Independently how much times you will see some post you can increase the number of Reach for once. On the other hand, impressions measure how much times that post is seen. Independently who shared that post.

All companies want to reach more people and get traffic on their site. However, that is not the end goal. Reach and impressions will drive people to take action and social media needs to get conversions that will help companies to pay their bills.

Tips For Choosing The Right Social Media Agency For Your Business

Are you still trying to manage all of your clients' social media channels by yourself? You waste your time and energy and still don't have any result? Maybe it’s time to consider a social media agency.

Here some tips that will help you decide which social media agency is the right for you.

Have A Goal!

Before you choose an agency, you need to know what you want to achieve. Knowing this will help you with searching for an agency that is perfect for your business. And what's the best place for research if not the Internet?

Things You Need To Pay Attention To

• A marketing agency can work in the field of Social Media Marketing, Content Marketing or Digital Marketing. Choose the right one that fits for your business.
• Choose an agency that has experience in your field of work.
• Find Social Media Agency that gives a detailed report on every activity on your posts.
• If you want to be successful, you need an agency that develops a different strategy for each client.
• Find an agency that uses social media tools. We recommend you to try Populizr.
• You will know that the agency is right for you if it provides you with a precise explanation of why you need Social Media Marketing.

I know that it’s hard to find an agency that will be strong in all the things we've listed above, so try to choose the one that is close to these tips. Choosing the right Social Media Agency will bring your business many benefits.

The Average Lifespan Of Your Social Posts

What Is The Average Lifespan Of Your Social Posts?

As we all know, people spend most of their free time on social media. But, do you know the average lifespan of your social media posts?

Here we have the answer as well as how often you should post with Populizr: 

·        Twitter- the average lifespan of your tweets is 18 minutes. That means that if you want your posts to be seen you need to post more often. We recommend sharing each social campaign for 1 month, once a day (Scheduling Type-Standard).
·        Facebook – the average lifespan is 5 hours. So, you need to post up to 3 times per day. And, we recommend sharing posts with Populizr twice a week for 1 month.
·        LinkedIn – in comparison with Facebook or Twitter, the average lifespan of your posts lasts longer on LinkedIn.  So, we recommend posting only once per day.
·        Google+ - it is hard to define the average lifespan because of the followers. If your audience follows a lot of people your post will not last long in their feeds. So, we recommend posting 3 times a day.
·        Instagram – it is also difficult to define the average lifespan of your posts on this network because of the number of followers that your followers have. So, try to share great photos because the chances they to be seen many times are lower.
·        Pinterest keeps posts forever. They will show up to your target audience in the time when you want them to be seen. Thus, you will need to optimize them before posting. We recommend 3-5 times posting a day without pinning all photos at once. 

No matter which social platforms you will choose, make sure you have an effective social media marketing strategy in hand, that will target the right audience with valuable content. And, don’t forget to use Populizr to easily manage and schedule social media posts.

Populizr vs. AgoraPulse – Pros, Cons & Features Comparison

This is an excerpt from Populizr vs. AgoraPulse - Pros, Cons & Features Comparison 

If you are managing multiple social media accounts, you may know that social media marketing can be an overwhelming process sometimes. Creating content, engaging audience, scheduling posts… It’s can be really difficult to control so many tasks. But, luckily there are plenty of social media tools available for you to improve your efficiency and effectively manage your profiles. Many of them have similar features, and today we will help you find out which one perfectly fits your needs.

In this post, we will elaborate two of the most popular social media platforms – Populizr and Agorapulse. They are similar in many ways because both social media applications allow you to:

• Post to various social media networks.
• Schedule posts at the optimal time.
• Posts from RSS.

But there are some differences that will determine which platform is the best choice for your business. We compare Populizr and Agorapulse and we believe that by the end of this article you will decide which social media tool is the right choice for your business.

Populizr vs. AgoraPulse – Basic Overview

• Populizr is social SEO automation platform that will help you to improve your social media marketing efforts by creating, scheduling and tracking social media campaigns. With Populizr you can create up to 25 variations from a single blog post and transform them into ongoing 25 social media campaigns ready for posting on all of your social media profiles (up to one year in advance)
• Agorapulse is a social moderation tool that allows you to manage, collaborate and publish to the major social media posts or messages from one dashboard. Agorapulse also has a feature for social media listening where you can track your brand and easily respond to your potential and existing customers.