5 Ways To Manage Effective Social Media Marketing Teams

To have an effective social media marketing team means that you will manage to satisfy any client’s needs.

However, this is not always the case. 

Your team could still spend too much effort and time to create social campaigns that don’t provide any valuable results. 

At this point, you might ask yourself the question: how you will manage to keep your clients if you don’t provide the service they expect?

The answer is by using the social media marketing the right way. 
Thanks to it, your team can increase the social traffic for your clients, bring them more qualified leads and eventually, increase the sales. 

And you can manage all of this without having to hire a new marketing team, but with increasing the productivity of your existing team.

How will you do that? 

Read these 5 management tips and bring your effective social media marketing team to the level that will always meet your client's needs: 

1. Your Clients Want You To Post Unique And Frequent Content

It’s not enough that your copywriting team post frequently on every social media that is relevant for your client’s needs.

It’s even frowned upon nowadays. 

But frequent posts are not enough to increase the engagement rates and bring more social traffic. 

What increase the rates, the number of valuable leads and ultimately, the sales is the creation of a new, unique content. And posting that content to different social platforms.

Failing to do this, your social media team increases the chances to create duplicate content – reading the same content on all different social media. It will bore the users, and they will not want to engage with your content in any way. 

One way to avoid this is by using social scheduling tools. You can create unique content and post it regularly on different social platforms without spending too much time and effort.

The Average Lifespan Of Your Social Posts

What Is The Average Lifespan Of Your Social Posts?

As we all know, people spend most of their free time on social media. But, do you know the average lifespan of your social media posts?

Here we have the answer as well as how often you should post with Populizr: 

·        Twitter- the average lifespan of your tweets is 18 minutes. That means that if you want your posts to be seen you need to post more often. We recommend sharing each social campaign for 1 month, once a day (Scheduling Type-Standard).
·        Facebook – the average lifespan is 5 hours. So, you need to post up to 3 times per day. And, we recommend sharing posts with Populizr twice a week for 1 month.
·        LinkedIn – in comparison with Facebook or Twitter, the average lifespan of your posts lasts longer on LinkedIn.  So, we recommend posting only once per day.
·        Google+ - it is hard to define the average lifespan because of the followers. If your audience follows a lot of people your post will not last long in their feeds. So, we recommend posting 3 times a day.
·        Instagram – it is also difficult to define the average lifespan of your posts on this network because of the number of followers that your followers have. So, try to share great photos because the chances they to be seen many times are lower.
·        Pinterest keeps posts forever. They will show up to your target audience in the time when you want them to be seen. Thus, you will need to optimize them before posting. We recommend 3-5 times posting a day without pinning all photos at once. 

No matter which social platforms you will choose, make sure you have an effective social media marketing strategy in hand, that will target the right audience with valuable content. And, don’t forget to use Populizr to easily manage and schedule social media posts.

How To Minimize Social Media Work In 10 Minutes Top

This is an excerpt from How To Minimize Social Media Work In 10 Minutes Top

Having Doubts On How You Can Minimize The Amount Of Social Media Work For Your Business?

Today, you can find many social media tools that can help you save a lot of your time in doing your social media work. So, believe us when we tell you that there is nothing for you to worry about. Many of those social media tools provide beneficial features, but only a few of them offer unique features. As an example, we can take Populizr. Populizr is one of those tools that provide unique features that will minimize your social media work as much as possible. Wondering how you can achieve that?

Here are few unique features that only Populizr provides and can be helpful for you:

1. Generating The Content

Populizr simplifies the whole process of generating the content as much as possible. The main role here is that Populizr is capable of creating 25 unique variations from a single blog post. So, you can say goodbye to the idea of writing 25 unique variations by hand. Populizr does the whole process automatically which saves you plenty of time.

2. Scheduling The Content

Populizr by default offers three scheduling plans for your content: Standard Plan, Promotional Plan, and Evergreen Plan. Each plan has different specifications according to your needs. Populizr also offers a custom plan if you’re not pleased with the default ones. Our recommendation for you is to use one of the default plans because they are predefined and you won’t lose time. But, if you have time in hands then you can create your custom plan.

Note: You can schedule your content up to one year and let Populizr do the work for you.

Populizr vs. AgoraPulse – Pros, Cons & Features Comparison

This is an excerpt from Populizr vs. AgoraPulse - Pros, Cons & Features Comparison 

If you are managing multiple social media accounts, you may know that social media marketing can be an overwhelming process sometimes. Creating content, engaging audience, scheduling posts… It’s can be really difficult to control so many tasks. But, luckily there are plenty of social media tools available for you to improve your efficiency and effectively manage your profiles. Many of them have similar features, and today we will help you find out which one perfectly fits your needs.

In this post, we will elaborate two of the most popular social media platforms – Populizr and Agorapulse. They are similar in many ways because both social media applications allow you to:

• Post to various social media networks.
• Schedule posts at the optimal time.
• Posts from RSS.

But there are some differences that will determine which platform is the best choice for your business. We compare Populizr and Agorapulse and we believe that by the end of this article you will decide which social media tool is the right choice for your business.

Populizr vs. AgoraPulse – Basic Overview

• Populizr is social SEO automation platform that will help you to improve your social media marketing efforts by creating, scheduling and tracking social media campaigns. With Populizr you can create up to 25 variations from a single blog post and transform them into ongoing 25 social media campaigns ready for posting on all of your social media profiles (up to one year in advance)
• Agorapulse is a social moderation tool that allows you to manage, collaborate and publish to the major social media posts or messages from one dashboard. Agorapulse also has a feature for social media listening where you can track your brand and easily respond to your potential and existing customers.

Social Media Marketing: What Types Of Visual Content You Should Use

Investing in visual content is essential when it comes to social media marketing. Social users enjoy seeing images instead of just reading blog posts. Appealing visual content attracts an audience and increases engagement.

Here are several types of visual content you should use when creating social media marketing campaigns:

1. Informative content

When you split your blog post with quality visual content, readers are more likely to finish reading the whole post. Quality visual content is the one that provides users with certain value. It is the content that is informative, and that social users find it meaningful when they see it. Bear in mind that visual content should always be connected to what you are talking about in your blog.

2. Promotional content

Thanks to sharing promotional content you will increase engagement and brand visibility on social media platforms. And, even if your photos are old, you can revive them by adding some stickers to gain the attention of your audience. Moreover, you can improve your promotional content by tracking what your competitors are doing, and on what their audience responds. That way you can create visual content that your audience will fall in love with.

3. Engaging content

The visual content you share should be interactive and make your audience engage. So, it should include games, polls, quizzes, etc. Your audience will easily notice this type of visual content, and it will interact with your brand.

Always create informative and engaging visual content, and promote it on social media platforms. It will boost brand awareness and generate engagement. In other words, it helps for effective social media marketing.