The Average Lifespan Of Your Social Posts

What Is The Average Lifespan Of Your Social Posts?

As we all know, people spend most of their free time on social media. But, do you know the average lifespan of your social media posts?

Here we have the answer as well as how often you should post with Populizr: 

·        Twitter- the average lifespan of your tweets is 18 minutes. That means that if you want your posts to be seen you need to post more often. We recommend sharing each social campaign for 1 month, once a day (Scheduling Type-Standard).
·        Facebook – the average lifespan is 5 hours. So, you need to post up to 3 times per day. And, we recommend sharing posts with Populizr twice a week for 1 month.
·        LinkedIn – in comparison with Facebook or Twitter, the average lifespan of your posts lasts longer on LinkedIn.  So, we recommend posting only once per day.
·        Google+ - it is hard to define the average lifespan because of the followers. If your audience follows a lot of people your post will not last long in their feeds. So, we recommend posting 3 times a day.
·        Instagram – it is also difficult to define the average lifespan of your posts on this network because of the number of followers that your followers have. So, try to share great photos because the chances they to be seen many times are lower.
·        Pinterest keeps posts forever. They will show up to your target audience in the time when you want them to be seen. Thus, you will need to optimize them before posting. We recommend 3-5 times posting a day without pinning all photos at once. 

No matter which social platforms you will choose, make sure you have an effective social media marketing strategy in hand, that will target the right audience with valuable content. And, don’t forget to use Populizr to easily manage and schedule social media posts.