A Self-Explanatory Guide For Customer Journey Map (2019)

This is an excerpt from A Self-Explanatory Guide For Customer Journey Map (2019)

If you’ve been searching Google for information on “How To Create a Customer Journey Map,” you are probably tired by now… because you still don’t have a clear answer.

Yes, a lot of articles talk about Customer Journey Maps, but how many of these articles have given you the specific enough information that you need? Even fewer give this information in the form of a guide, with steps to follow and build a solid Customer Journey Map.

But, don’t worry. In this article, we prepared everything you need to know about the Customer Journey Map and how to create one for your business.

For the sake of convenience, we will use the term ‘Customer’ throughout the article even though a person is not a Customer until they make a purchase.

So, let’s get started.

What Is A Customer Journey Map?

First of all, let me explain what a Customer Journey Map is and why it’s important for your business.

We, marketers, love to tell stories. But, if we want to tell a story that keeps our audience at the edge of their seats, munching popcorn as their minds are completely locked into the storyline, first we need to learn how to listen.

• Listen to the stories your users are telling.
• Listen to the frustrations they face every day.
• Listen to the aspirations they have.
• Listen to the expectations that arise after finding a product/service that would hopefully solve a particular problem.

Why is this “listening” important for your Customer Journey Map? Because, in the marketing world, users are speaking through the Customer Journey Map.