Social Selling Tactics Every Salesperson Should Master

This is a source from Social Selling Tactics Every Salesperson Should Master

Social selling is all about attracting, engaging and converting your potential customers into real ones. We all want our brand to be recognized. We all want to be continually chosen by our customers and be No.1 in our field. That’s why getting your customer’s attention and time on social media platforms is really important since it can become a social selling strategy that will help you beat your competitors.

The key thing to remember about social selling is that everything is about building a relationship with your customers. Social media platforms enable your buyers to participate in product-related discussions where you can build brand awareness from buying your product to being your biggest fans.

Let’s take a look at some tactics that will help you accomplish professional expertise in social selling.

Listen To Your Prospects 

Buyers always need to be informed and educated about what you are selling. That means that the content you share must be customer-centric rather than narcissistic. The best way to do this is to know your industry and deliver thoughtful content.

There are several tools that can help you provide the information you need.

Hashatit, Topsy, and Riffle are available on Twitter, and each has a different function:

Hashatit helps you find out who used your chosen hashtags and discover new potential customers.

Topsy helps you learn which tags are the most useful for your marketing and sales strategy.

Riffle collects activity and interests into a dashboard.

LinkedIn also has Sales Navigator tool that offers a list of leads and view profiles.

You should always pay attention to what your customers are saying and experiencing, whether it is a complaint, frustration or approval. You must address their issues and offer possible solutions to let them know you are listening to them.

The Basics Of Effective Social Media Marketing Plans

Social media is quite necessary to use as a tool to promote your business. Businesses are crazy about targeting an audience and engaging it in their social updates.

Here are 3 ways how to create a successful social media marketing plan which will help you efficiently turn your target audience into clients. 

• Share interesting content. - The content you share should be attractive, with interesting pictures and images. It will help you stand out from the social media crowd and make your target audience engage, build a relationship with your brand, and eventually turn into customers.
• Use chatbots.  Chatbots are essential to use when it comes to social media marketing. They are an instrument that enables you to maintain a dialogue with your customers and answers their questions, helps them to purchase your product, etc. They will be there for your clients 24/7 which is a great way to improve your customer service.
• Measure your progress. Monitoring your progress is essential because it gives you an insight into your progress and the results of your social media marketing campaigns. Thanks to it you can improve your social media marketing strategy in the future.

These 3 key points are the basics of every effective social media marketing plan. And to make yours successful, focus on them, because they help you convert your target audience into your clients. 

How To Launch A Successful Social Media Marketing Campaign

This is an excerpt from 5 Steps To Launch A Lasting, Effective, Social Media Marketing Campaign Around Your Blog

Social media changed the way we share information, interact, shop, and simply live. It is also the reason why social media marketing replaced traditional advertising. And since everyone`s on social media these days, there’s a huge competition in the social media marketing game. Businesses fight for higher ranking on web search and in social search, as well as for higher social traffic on their websites.

However, there isn’t any proven formula for getting ahead of your competitors. Success depends on how effective your social media marketing campaign is. But bear in mind that an effective campaign requires effort and time.

To help you rank higher in the social media marketing world, here are 5 steps to launch a long-lasting, effective social media marketing campaign around your blogs:

Step  #1: Define The Goals Of The Social Media Marketing Campaign To Launch

Before you launch a campaign, the first thing to do is to define your goals, or what’s the result you expect to see. Once you’ve made it clear, you need to think about how you’ll get there.

The result will depend on several factors:

• Social media networks. There are innumerable social media platforms out there. And, you can’t spend time and energy doing social media marketing campaigns on all of them. Choose the networks where you can reach your target audience.
• Posting Time. Posting time is as important as locating the target audience. You can’t post on every hour and every single day. Instead, find the desirable posting time which is specific for every social platform, so that your audience sees you, and is able to engage with your posts.
• Audience. Promoting your business on all the networks out there is a huge mistake, and it can be irritating. Not all the people are interested in what you sell or do. You need to go where your audience is. Find those users that may find you significant, and that are likely to buy from you. These are the people who will engage and bring social traffic and money.

When you defined your goals, you need to have an attractive content to offer.

Social Media Marketing Best Practices That Don’t Offer Competitive Advantage

This is an excerpt of SocialMedia Marketing Best Practices That Don't Offer Competitive Advantage

What Are Social Media Marketing Best Practices?

Agencies and social media marketing gurus have their own workflows that bring results. Every once in a while, these people share some thoughts on their social walls. They present their strategies as attention grabbers and trust-builders.

But then we have business owners and marketing newbies who will read these blog posts and start assembling lists they can follow to the letter. As if every tip ever shared on social media will work for every brand, in every niche, every time.

This is how social media marketing myths are born. Something that worked for somebody for a very specific client, in a very specific market, will not work for you necessarily. This is not to say that there aren’t any best common practices that do work. For example, being respectful to your clients at all times is one of them. Responding quickly is another one. But you won’t stand out much since these are related to the way of treating your clients only. There is a business segment that covers something else entirely, and if you don’t know how to provide a professional service that will bring results, no best practices will help you get that client back.

So, let’s review 7 of these commonly used best social media marketing practices to help you understand why they can’t offer too much of a competitive edge.

1. Being Active On Many Social Networks

Every social network has its own personality. People that hang out on Facebook have a different mindset from people that hang out on LinkedIn. Sometimes even the same person has a different social mindset on Facebook than on LinkedIn.

If you are selling B2B service, chances are you want to make a strong presence on LinkedIn or Twitter. And, you are not likely to make any use of your Pinterest presence. But if you work with clients like, let’s say, hairdresser or makeup artist, you’d better be on Pinterest.

Don’t be omnipresent. Be active where your audience is.

The Most Important Metric For Your Business On LinkedIn

Tracking the progress of your campaigns on LinkedIn is essential. It shows the effectiveness of your social media marketing tactics. And, looking at the progress and results of your campaigns gives you the chance to better your social media marketing strategy.  

There are many metrics that help you track the successfulness of your social media marketing. And, when it comes to LinkedIn, there are three important metrics to mention:

·       

•          Engagement - it is a metric that tracks the comments, likes, and shares of an update.  It is essential to measure it because engaging it makes your business trustworthy and popular.  
•          Impressions – they tell the number of times an update was seen. So, the number a certain update is seen is actually the number of Impressions of that update. This metric is essential because it tells that people became aware of your business or brand on LinkedIn.
•          Social traffic - this metric measures the traffic that comes to your webpage where you sell your product.  And, this is the place where they become your clients.

These three metrics are different but essential in tracking your progress. But which of them is the most important one? You should always aim to get Impressions and Engagement, but Social Traffic is the one that turns into clients and brings you money and success.  So, always make a strategy that will bring you lots of Social Traffic. It is the key for your business to be successful.