The Most Important Metric For Your Business On LinkedIn

Tracking the progress of your campaigns on LinkedIn is essential. It shows the effectiveness of your social media marketing tactics. And, looking at the progress and results of your campaigns gives you the chance to better your social media marketing strategy.  

There are many metrics that help you track the successfulness of your social media marketing. And, when it comes to LinkedIn, there are three important metrics to mention:

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•          Engagement - it is a metric that tracks the comments, likes, and shares of an update.  It is essential to measure it because engaging it makes your business trustworthy and popular.  
•          Impressions – they tell the number of times an update was seen. So, the number a certain update is seen is actually the number of Impressions of that update. This metric is essential because it tells that people became aware of your business or brand on LinkedIn.
•          Social traffic - this metric measures the traffic that comes to your webpage where you sell your product.  And, this is the place where they become your clients.

These three metrics are different but essential in tracking your progress. But which of them is the most important one? You should always aim to get Impressions and Engagement, but Social Traffic is the one that turns into clients and brings you money and success.  So, always make a strategy that will bring you lots of Social Traffic. It is the key for your business to be successful.