Social Media Marketing Best Practices That Don’t Offer Competitive Advantage

This is an excerpt of SocialMedia Marketing Best Practices That Don't Offer Competitive Advantage

What Are Social Media Marketing Best Practices?

Agencies and social media marketing gurus have their own workflows that bring results. Every once in a while, these people share some thoughts on their social walls. They present their strategies as attention grabbers and trust-builders.

But then we have business owners and marketing newbies who will read these blog posts and start assembling lists they can follow to the letter. As if every tip ever shared on social media will work for every brand, in every niche, every time.

This is how social media marketing myths are born. Something that worked for somebody for a very specific client, in a very specific market, will not work for you necessarily. This is not to say that there aren’t any best common practices that do work. For example, being respectful to your clients at all times is one of them. Responding quickly is another one. But you won’t stand out much since these are related to the way of treating your clients only. There is a business segment that covers something else entirely, and if you don’t know how to provide a professional service that will bring results, no best practices will help you get that client back.

So, let’s review 7 of these commonly used best social media marketing practices to help you understand why they can’t offer too much of a competitive edge.

1. Being Active On Many Social Networks

Every social network has its own personality. People that hang out on Facebook have a different mindset from people that hang out on LinkedIn. Sometimes even the same person has a different social mindset on Facebook than on LinkedIn.

If you are selling B2B service, chances are you want to make a strong presence on LinkedIn or Twitter. And, you are not likely to make any use of your Pinterest presence. But if you work with clients like, let’s say, hairdresser or makeup artist, you’d better be on Pinterest.

Don’t be omnipresent. Be active where your audience is.