5 Tactics For Increasing Your Share Of Voice On Social Media

This is an excerpt of 5 Tactics For Increasing Your Share Of Voice On Social Media

Is your brand voice recognized on social media? Does your brand come up in the conversation when people talk about the same product type as you sell? If your brand doesn’t come up in conversations and it’s not recognized on social media, then you have a problem.

Are You Wondering How To Solve This Problem?

Today, social media is becoming more and more competitive. To overcome this issue, you need to learn how to boost your brand voice and fight your way to the top. Read on and see how you can increase your voice on social media by using the following five tactics:

1: Be Active 

If you want your brand voice to be heard on social media, you need to be constantly active.

If you only post to Instagram once or twice a week or Tweet once a day, your audience will overlook you and quickly forget you. There are millions of active users on all of the major social media networks, so if you want your brand voice to be heard, you need to compete with them.

It’s important to post regularly on the social media networks, but pay attention not to spam your audience. To achieve this, you can start by creating a social media calendar. That’s the easiest way to share your brand voice and not spam your audience.

2: Engage With Your Audience

Unfortunately, being active and posting content constantly is not doing the complete job. A common mistake is to think that social media is only for content distribution. That’s not the case here.

Social media gives you a chance to engage and interact with your audience. Sadly, many brands forget to engage with their audience, and the interaction between them is lost. So, try not to repeat this mistake and interact with your audience as much as possible.