How To Easily Master Social Media Marketing For Small Businesses And Startups – Step By Step

This is an excerpt from How To Easily Master Social Media Marketing For Small Businesses And Startups – Step By Step

Do you want to gain more followers online? Do you want to find out the best ways to master social media marketing for small businesses and startups with ease?

As a small business or a startup owner, you surely know that there is a lot to perform with limited resources.

While conventional marketing can be a wasted investment, social media marketing is cost-effective and helps you to directly engage with your current and potential audience.

One way or another, marketing is a trade-off. What you save in time, you will invest in dollars and reverse. You have to be efficient and plan your resources smartly in order to achieve desired results.

So, if you want to start using social media to market your services and products, you are definitely going to love how easy and simple the process is. So, let’s begin.

1. Build Up A Robust Social Media Marketing Strategy

In the world of social media, it is all about building a robust social media strategy and connecting with your target audience. To achieve this, you need to know your customer’s needs. So, that’s the first thing to start off - defining your audience. Or as we call it – creating your perfect user AVATAR. 
That means you need to create character profiles by gender, age, profession, interests etc. Find out every detail and also find images that outline your audience. 
Based on the features of your targeted audience, address what are the key concerns and problems you can solve. Work on those pain points for each character separately and try to find a solution. After understanding the pain points, write down some important messages you want to present to your audience.

Now that you have defined both your audience and message, analyze which social media channels they prefer. Every social media channel has a different audience and focus. Understanding the differences between social media channels is of high importance, in order to increase your efforts on the right channels.

Social Media Image Dimensions Popular In 2018

People are attracted by visuals every time they open a social media profile page. In fact, social media images are likely to be seen first rather than any other thing on your profile. There are so many tools that can help you create attractive and engaging images, but first you'll need to find out which sizes and dimensions can make you create more engagement and improve your brand.

Since social media networks are constantly outgrowing each other, we cannot allow ourselves to lose future prospects So, creating attractive images is very important to attract more audience.

Cover photos are the most important on profile pages, whether it is Facebook, LinkedIn, or Twitter. Usually, people will first see your cover photo before any other posts. 

What Is The Ideal Cover Photo Size For Social Media Platforms Like Facebook?

 Facebook

Cover photos should be 820 x 312 pixels. There are some details that you should take in mind when considering a cover photo for your profile. 

• Cover photos are different for mobile phones.
• Cover photos can be repositioned on the desktop.
• Cover photos may be covered by your profile photo or name.
• Cover photos are only half shown when someone visits your profile.

The Best Time To Post On Your Social Media Networks – Populizr Study

This is an excerpt from The Best Time To Post On Your Social Media Networks – Populizr Study

 

Are you wondering what is the best time of the day for posting on your social media networks?

Is the engagement time different on Facebook, Instagram or Twitter?

Creating and posting unique social media content is not working without setting a timing strategy. The key to setting up a successful social media engagement is posting unique content during the best hours and days for the audience you are targeting. The “peak hours” are changing periodically – true, but if you are paying attention to the times when your targeted audience is active on social media networks, you will definitely increase your traffic and shares.

Well, the peak hours of posting are different on each social media network. In this article, you will see what is the best time for posting on:

• Facebook,
• LinkedIn,
• Twitter,
• Pinterest,
• Google+ and
• Instagram.

Facebook’s Best Posting Times

We can definitely name Facebook “The Social Media King” since it has over 1 billion active users per month. However, since Facebook is constantly changing, it’s not that easy to set your organic posts in front of your whole targeted audience.

Facebook is obviously an active spot from Monday to Sunday so, it is very unlikely for you to do something wrong when finding the best posting time.

Still, there are a few significant times, days and patterns that should help you:

• Monday through Sunday between 9 a.m. and 3 p.m. is relatively safe posting time
• The least optimal posting times are early mornings and late nights
• Wednesday through Sunday are the strongest posting days
• Thursday is the most recommended posting day
• 1 p.m. on Thursday is the most active time

Scheduling Facebook Posts: Why And How To Do It?

If your social media marketing team dedicates some time to post on Facebook, they most certainly know that not every hour is good for posting.

Your audience is not active all the time, and it’s your teams' task to find out the most appropriate hours to do so.

A scheduling tool can help with this time-consuming job.
And if you want to know more about this, please continue reading.

How Should You Organize Your Facebook Posts? 

Your users are on Facebook at all times. But they don’t always engage with your content.

Your social media team should find out the hours when your audience is the most active. In general, the Facebook audience is most active:

•    Between 9 am and 3 pm from Monday to Sunday;
•    From Wednesday to Sunday are the most active posting days;
•    The most recommended and productive time for posting is Thursday at 1 pm.

If you use scheduling tools for this, your team will be more productive and effective. Populizr is a tool that can help here.
It’s an application that has several options for posting on a daily basis. You can use promotional or standard posting scheduler; you can use an evergreen type of posting or custom.

Also, you can view the entire process through different available views such as overall preview, monthly view, and hourly view.
It all depends on your different needs as a business and how much you want to interact with your audience.

However, having a tool like Populizr can make this entire process much easier. Your team will be able to schedule a whole month work in just a few hours, and they can dedicate themselves on much more significant tasks.

What Reach And Impressions Mean In Social Media?

Many small businesses don’t make a difference between terms Reach and Impressions, or they don’t understand them.

If you want to grow your audience in social media networks you need to know the correlation between them, so continue reading and learn how they are measured.

Social Reach or how big your virtual audience is. For example, if you have 5000 followers that means that the number of people that you could reach will be 5000 also.

Social Impressions or the number of times that your post has viewed, whether they clicked or not. That means that if you see 5 times one post shared from different people, you made 5 impressions on that post.

Difference between Reach and Impressions

Making a difference between Reach and Impressions is too easy.

Reach number will be always smaller than the number of impressions. Independently how much times you will see some post you can increase the number of Reach for once. On the other hand, impressions measure how much times that post is seen. Independently who shared that post.

All companies want to reach more people and get traffic on their site. However, that is not the end goal. Reach and impressions will drive people to take action and social media needs to get conversions that will help companies to pay their bills.

5 Tactics For Increasing Your Share Of Voice On Social Media

This is an excerpt of 5 Tactics For Increasing Your Share Of Voice On Social Media

Is your brand voice recognized on social media? Does your brand come up in the conversation when people talk about the same product type as you sell? If your brand doesn’t come up in conversations and it’s not recognized on social media, then you have a problem.

Are You Wondering How To Solve This Problem?

Today, social media is becoming more and more competitive. To overcome this issue, you need to learn how to boost your brand voice and fight your way to the top. Read on and see how you can increase your voice on social media by using the following five tactics:

1: Be Active 

If you want your brand voice to be heard on social media, you need to be constantly active.

If you only post to Instagram once or twice a week or Tweet once a day, your audience will overlook you and quickly forget you. There are millions of active users on all of the major social media networks, so if you want your brand voice to be heard, you need to compete with them.

It’s important to post regularly on the social media networks, but pay attention not to spam your audience. To achieve this, you can start by creating a social media calendar. That’s the easiest way to share your brand voice and not spam your audience.

2: Engage With Your Audience

Unfortunately, being active and posting content constantly is not doing the complete job. A common mistake is to think that social media is only for content distribution. That’s not the case here.

Social media gives you a chance to engage and interact with your audience. Sadly, many brands forget to engage with their audience, and the interaction between them is lost. So, try not to repeat this mistake and interact with your audience as much as possible.

Tips For Choosing The Right Social Media Agency For Your Business

Are you still trying to manage all of your clients' social media channels by yourself? You waste your time and energy and still don't have any result? Maybe it’s time to consider a social media agency.

Here some tips that will help you decide which social media agency is the right for you.

Have A Goal!

Before you choose an agency, you need to know what you want to achieve. Knowing this will help you with searching for an agency that is perfect for your business. And what's the best place for research if not the Internet?

Things You Need To Pay Attention To

• A marketing agency can work in the field of Social Media Marketing, Content Marketing or Digital Marketing. Choose the right one that fits for your business.
• Choose an agency that has experience in your field of work.
• Find Social Media Agency that gives a detailed report on every activity on your posts.
• If you want to be successful, you need an agency that develops a different strategy for each client.
• Find an agency that uses social media tools. We recommend you to try Populizr.
• You will know that the agency is right for you if it provides you with a precise explanation of why you need Social Media Marketing.

I know that it’s hard to find an agency that will be strong in all the things we've listed above, so try to choose the one that is close to these tips. Choosing the right Social Media Agency will bring your business many benefits.

Beyond Clicks, Shares, Likes: What Really Matters In Lasting, Effective Social Media Marketing Campaign

This is an excerpt from Beyond Clicks, Shares, Likes: What Really Matters In Lasting, Effective Social Media Marketing Campaign

Social media marketing is an effective way for agencies to build a better brand experience with their customers and generate more leads. However, not many know how to create a solid community and expand their businesses.

Have you asked yourself what do you want to achieve for your business? Or how much time can you set aside for managing your client’s social media profiles?


If you don’t have someone or something that can manage your social media campaigns, your business is likely to waste a lot of time and money.

Digging Deeper Beyond The Most Important Social Media Metrics

Agencies often forget the main purpose of social media marketing and start only to count on clicks, likes, and shares.

But actually, social media marketing is more than just a tool for social engagement. Social scheduling applications usually deal with scheduling a single post at a certain period of time to get a certain amount of likes, clicks, and shares… But do you really want to bother with the numbers? Will these numbers bring success to your agency?

Numbers are just numbers.

We usually get excited about looking at and counting likes, shares, and clicks, and tend to forget that social media engagement is not the main key to success.


So, what exactly can you do to create an effective social media marketing campaign?