Many small businesses don’t make a difference
between terms Reach
and Impressions, or they don’t understand them.
If you want
to grow your audience in social media networks you need to know the correlation
between them, so continue reading and learn how they are measured.
Social Reach or how big your virtual audience is.
For example, if you have 5000 followers that means that the number of people
that you could reach will be 5000 also.
Social Impressions or the number of times that your
post has viewed, whether they clicked or not. That means that if you see 5
times one post shared from different people, you made 5 impressions on that
post.
Difference between Reach and
Impressions
Making a difference
between Reach and Impressions is too easy.
Reach number
will be always smaller than the number of impressions. Independently how much
times you will see some post you can increase the number of Reach for once. On
the other hand, impressions measure how much times that post is seen.
Independently who shared that post.
All
companies want to reach more people and get traffic on their site. However,
that is not the end goal. Reach and impressions will drive people to take
action and social media needs to get conversions
that will help companies to pay their bills.
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