Social Media Marketing Trends for 2019

Social media trends are changing fast. To be effective and successful in social media marketing, you need to follow them carefully.

2018 was the year when Mark Zuckerberg posted a status about changes on the Facebook algorithm.

Twitter erased 6% of users or 70 million fake accounts. And one of the most significant events was the GDPR regulation or improving the control over the personal data for all Internet users.

What trends to expect in 2019

Lots of trends that we will see in 2019 are in the same ballpark as the social media trends in 2018. The same trends will also continue this year. And most of them are concentrated on taking care of customers needs.

Now, let's discuss the trends that await us this year:

•        Storytelling on social media
•        The power of social media tools to engage with your audience
•         Artificial Intelligence

Conclusion

It's hard to sum up all that’s been going on in a year on social media. Too many things are going on in so little time, you can often feel overwhelmed and powerless. The best you can do is to adapt and overcome.

We know that this is a lot to implement in one year, but we hope that brands will revise their social media strategies and will improve the customer experience.

5 Ways to Increase Your Social Media Brand Awareness?

To have brand awareness, you don’t have to be a big name on the market. All you need are loyal and skillful employees. They know your company history, vision, mission, products, and services better than any other.

There are 5 ways to build an effective social media strategy with the help of social media tribe. Let’s see them:

1.          Choose your social media networks carefully

You don’t have to be present on every social media platform that exists because you have a social media tribe. You need to make research and make data-driven decisions to see the value of each social platform and choose the right for you.

2.          Value your audience attention

Today, you should post on social media platforms only if you have something relevant to say to your audience.

3.          Put quality over quantity

Posting rarely quality content is more important than how many times you’ll post.

It is better to create content that is unique, easy to consume and has pictures or videos that adds to the value of the content.

4.          Be consistent

Being present on social media will show your audience that you are a responsible company that takes its audience seriously. This way you increase your brand awareness.

5.          Use hashtags

Putting hashtags into the content will connect you with the audience that is sync with your industry. So, be updated with the latest trends and choose the right hashtags.

To sum up

Being a part of a social media tribe is a time-consuming process for you and your employees. Every business has brand awareness on social media. The difference is: do you control it or not.

So, if you are looking for a tool that will control your brand awareness easily and effectively Populizr for enterprise is perfect for you.

If you are interested in more details don’t hesitate to contact us.