Loomly Review: Loomly vs. Populizr

This is an excerpt from Loomly Review: Loomly vs. Populizr

 

Loomly is a social media calendar that helps you easily and efficiently manage your social media content and social media marketing team. You might know Loomly by its former name Calendy also. With Loomly you can create and schedule content for Facebook, Instagram, Twitter, Pinterest, Google+ and LinkedIn. Loomly boasts with an intuitive interface and innovative features that will make your life much easier but is it really as good as it claims to be? Will this app finally be the right one for your social media automation needs?

We will review the app’s features, pricing plans and draw a conclusion accordingly. In the end, we will offer a short comparison with Populizr – another publishing automation tool for social media which allows people to manage their social media accounts from one dashboard (you can read more about Populizr’s functionality here).

Let’s start!

Creating An Account

Before you create an account with Loomly, you need to choose which pricing plan to use and the posting frequency (monthly or yearly). If you decide to use a yearly posting frequency, you will get a 20% discount from the start.

Loomly offers 5 pricing plans:

1.   Solo

·         Solo pricing plan costs $15 per month or $144 per year.

·         Only 1 user can get access to the tool.

·         The user can manage up to 10 social accounts.

2.   Pro

·         Pro pricing plan costs $45 per month or $432 per a year.

·         Only 5 users can get access to this tool.

·         The user can manage up to 15 social accounts.

4 Ways Existing Social Automation Tools Fail To Deliver For Effective Social Media Marketing Strategies

This is an excerpt from 4 Ways Existing Social Automation Tools Fail To Deliver For Effective Social Media Marketing Strategies

With social media becoming more and more crucial for business purposes, the to-do list for effective social media marketing is continually increasing. That’s why most of the marketing agencies rely on the help of social media automation tools. But, are they truly meeting the requirements for effective marketing? Not always.

Let’s take a look at the top 4 ways the existing social automation tools fail to deliver for effective social media marketing strategies.

1. Not Fully Automated

Social media scheduling tools are a crucial investment that can save your team lots of time and hard work. However, most of them are not fully automated.

Let’s take Sprout Social and Hootsuite as an example. They’re both great social management apps with some great features. But, when it comes to scheduling social media campaigns, they may not be all that helpful.

When scheduling campaigns with these tools the meta description, images, and hashtags have to be put in MANUALLY for all blog posts. And that is not only time consuming, but also requires a lot of effort.

And why would you invest in such tools when so much manual work is required anyway?

2. Not Providing Emotion And Sentiment Analysis

Words are not just words. They have the power to evoke different emotions like happiness, anger, excitement, and many more. With the right words, you can change how someone feels.

Because of this, the way businesses speak to audience and clients in the social media marketing world is essential. But yet, none of the existing tools on the market checks for emotion and sentiment impact of the content they share when they create social media campaigns.

Making emotions and sentiment analysis of your social media campaigns is essential to attract and engage the right audience. These analyses make a huge difference for effective social media marketing. And does any social media management tool on the market provide Sentiment and Emotions analysis? Stay tuned until the end of this blog to find out.

3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

This is an excerpt from 3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

Let’s do a quick experiment. Would you please open a new Google Tab, type in the words ‘effective social media strategy’ and look at the results? Plenty, huh?

Now, type in ‘effective social media marketing team’. Not so much, right?

It got me thinking.

How come people obsess over social media marketing strategy, but few bother about the importance of the team?

Your people are the cornerstone of your company, not your clients. They make your business grow. They bring you, clients. They do the job, so those clients are happy. And that makes you happy at the end of the day.

Your primary goal as a business owner should be to invest in your people so they can provide better service for your clients, with less effort. And when they spend less energy on repetitive tasks, your social media marketing team can produce more, in less time.

So let’s pause a bit on the social media marketing strategy craze, and think about the people side of doing social media marketing.

The most labor-intensive part of any effective social media marketing team is – content production, analytics and predicting user behavior. Find a way to help your team with these three key activities, and you’ll be boosting morale, boosting effectiveness, and boosting the ROI for your clients.

Sounds good?

Cool. Let’s dig in.