Why It’s Essential To Specify The Team Structure In Your Marketing Agency

This is an excerpt from Team Structure For Marketing Agencies: Basics, Importance & Types

Building a hierarchy in your agency and building a marketing team structure is not the same thing.

‘Hierarchy is a way to structure an organization using different levels of authority and a vertical link, or chain of command, between superior and subordinate levels of the organization. Higher levels control lower levels of the hierarchy’.

Whereas, ‘a team-based structure is an organizational chart that groups employees on the same employment level into teams that perform specific job functions. This structure combines the low-overhead, minimal management structure of a lateral structure with the team efforts common to a hybrid structure’.

A well-defined structure where everyone is familiar with their tasks and how their task fits into the common goals is beneficial for both employees and the agency’s profit.

The benefits of having such an organizational structure are the following ones:

The well-defined structure increases the efficiency, speed, and quality of the finished tasks;

Good team structure allows and improves the communication between team members;

It provides better guidance for everyone included in the structure;

It offers constant growth for the employees.

It’s quite common for businesses and agencies to have problems defining the structure of their teams. That’s why it’s better to know the different types of organizational structures before choosing the right structure for your team.

10 Social Media Best Practices You Should Follow In 2019

This is an excerpt from 10 Social Media Best Practices You Should Follow In 2019

Social media marketing is evolving rapidly. And, if you want to keep up, you need to change with the times. 

From new automated systems to tighter connections between influences and brands, there is “flattening” of the social media landscape. You need to keep up, but how can you with so many changes happening so fast? 

That’s why we have put together 10 social media best practices to follow in 2019.

1. Keep Your Message Focused For Best Social Media Results

Trying to be everything to everyone rarely works out well in life. And, the world of social media is no different. A focused message, well delivered, is far more likely to succeed than a “shotgun” approach of throwing out all sorts of ideas in all directions.

As an example, you are promoting a hotel in the Caribbean. They want to be seen as high-end but affordable. You can focus on their idyllic beach location and many events they host. Once you are attracted a following with this approach, you can weave in information about an elegant, but an affordable hotel.

2. When You Post On Social Media, Pay Attention To The Answers

There really is a reason that they call it “social” media. The expectation is that when a person asks a question on social media, someone is paying attention and will answer. 

The point of using this way to market is to engage your customers and be seen to be doing it!

How To Improve Workflow Process And Boost Efficiency In Your Agency

This is an excerpt from How To Improve Workflow Process And Boost Efficiency In Your Agency

Every company, at some point, struggles with building or keeping up with the existing workflow process.

Imagine this scenario: your projects run smoothly and then out of nowhere, one developer gets sick and stays two weeks on sick leave, another one gets overwhelmed with client’s work, and the third one doesn’t have the right skills to finish the project…

The entire workflow process just became very complicated in a matter of a few days or even hours.

The point is, if you want to build an efficient workflow, you need to be aware of the problems that you may come across first.

But, what is actually a workflow process?

A workflow process is a set of tasks which, when finished, will achieve a certain business goal.

This process includes all the rules, deadlines, and changes that may happen while completing the tasks.

Here’s one good example for content approval workflow:

Image Source: What is a Workflow?

What Are The Biggest Challenges When Building The Workflow Process?

That being said, finishing a task is not always smooth sailing.

Small and big problems may arise in the workflow process as we saw from the example above.

Now, let’s take a look at some of the most common problems agencies struggle with.

1. Poor Communication Between Employees, Teams & Departments

This might be one of the biggest problems in the workflow process.

There are a ton of surveys done on this topic, but the latest one is by The Economist Intelligence Unit.

Between November 2017 and January 2018, 403 employees took part in this survey.

These were senior executives, managers, and junior staff, and they all had something to say about poor communication in their workplace.

A Self-Explanatory Guide For Customer Journey Map (2019)

This is an excerpt from A Self-Explanatory Guide For Customer Journey Map (2019)

If you’ve been searching Google for information on “How To Create a Customer Journey Map,” you are probably tired by now… because you still don’t have a clear answer.

Yes, a lot of articles talk about Customer Journey Maps, but how many of these articles have given you the specific enough information that you need? Even fewer give this information in the form of a guide, with steps to follow and build a solid Customer Journey Map.

But, don’t worry. In this article, we prepared everything you need to know about the Customer Journey Map and how to create one for your business.

For the sake of convenience, we will use the term ‘Customer’ throughout the article even though a person is not a Customer until they make a purchase.

So, let’s get started.

What Is A Customer Journey Map?

First of all, let me explain what a Customer Journey Map is and why it’s important for your business.

We, marketers, love to tell stories. But, if we want to tell a story that keeps our audience at the edge of their seats, munching popcorn as their minds are completely locked into the storyline, first we need to learn how to listen.

• Listen to the stories your users are telling.
• Listen to the frustrations they face every day.
• Listen to the aspirations they have.
• Listen to the expectations that arise after finding a product/service that would hopefully solve a particular problem.

Why is this “listening” important for your Customer Journey Map? Because, in the marketing world, users are speaking through the Customer Journey Map.

Keep An Eye On Customer Journey Stages To Improve Your Content Marketing Strategy

This is an excerpt from The Customer Journey Map Is Imperative For Content Marketing Strategy

When climbing Mount Everest, alpinists don’t just randomly pick the starting point they are going to use to reach the summit – they stick to the map. Look at me, talking about climbing Mount Everest as if I did it myself… Anyways…

It’s the same with your content marketing strategy – you stick to the Customer Journey Map. That map, as we already discussed, has several customer journey stages.

And how do you purposefully and masterfully build the story road for your Users?

By designing a unique, valuable, effective content for every customer journey stage your User is going through. Starting from the first one – Awareness.

Awareness Stage

At the beginning the Users are not aware that they have a problem, they don’t know your brand or both. This is the ‘Awareness Stage’.

Being too direct at this point may cost you your business. It’s like a man walking into a bar, meeting a woman and immediately proposing marriage to her.

You’ll scare your customers, and they’ll run away.

Brands shouldn’t demand anything from their Users at this get-to-know-you stage. Instead, they should focus their energy, resources, and knowledge for creating content that would imply warm welcome, not give us your money.

To achieve this warm welcome, brands should focus on free content:

• Free E-books
• Free Guides
• Free Kits      

At this stage, your Users are discovering your product and brand. They are in a research mode, eager to collect more information. And free information will make them into returning visitors.

Also, make sure to use social media.

What User Intent Means

 

User intent or Query intent is the desire or the goal that the user has on their mind when performing a search. Understand the user intent means understanding your user’s emotions. That is what all businesses are striving to do. But not all succeed.

Understanding your user’s emotions is in direct line with analyzing the user intent stages. Let’s see what those stages are:

• Informational Stage - Searching for general information and their user intent is strictly informational
• Navigational Stage - Users are aware that there is a solution for their problem so they look for an answer.
• Transactional Stage - Users know precisely what they want and are ready to close the deal.

If you’re wondering how to achieve this, continue reading.

How Can WMF Help Your Brand To Apply A Lasting User Intent Copywriting Strategy

Because nobody has succeeded alone, it’s a challenge to do it today in this search-driven society. Also, competitors are all around, and that is not a pleasurable experience.

We suggest you a team that has a proven set of skills, knowledge, and experience like WebMaxFormance. A team that includes: competition analysis, keyword research, Content Audit, Blog content creation, content promotions, and content measurement and performance.

To Sum Up

Knowing User Intent can be the stepping stone when developing a strategy.

When users are performing a search in search engines, they go through different stages: Informational, Navigational, and Transactional, and each of these stages is based on different keywords.

This might seem too challenging for you to do it all alone, and that is why leaving the hard part to the experts may be a smart investment.

For more information check our website and schedule your consultation today.

How To Increase Your Facebook Followers And Engagement (2019 Guide)

Being active on a social network like Facebook means you have a chance to be connected with 2.1 billion people and 65 million business pages. This number makes Facebook one of the most effective social media networks.

Increasing Facebook followers and engagement can help monetize and advertise your brand. Based on our experience, we created a list of the most useful tips that will help you to increase your followers on Facebook. Let’s take a look.

1. Create Trending And Engaging Content

Creating your content should be based on emotions, and you need to make it interesting enough to maintain your readers' attention.

2. Add Your Social Media Links To Your Website

Sharing posts on Facebook can also increase the traffic on your website if you put a link of your profile. Also, you can add your Facebook page plug-in button on your site.

3. Focus On Quality

It is proven that only quality posts will generate engagement with and between your audience.

4. Run Facebook Ads

Because Facebook offers very detailed ad targeting, you can give your ideal audience the best content by running Facebook ads. That is a good way to boost Facebook engagement.

5. Use Automation Tool

Not always businesses have time to run social media profiles actively. Using an automation tool so you can schedule your posts even a year in advance would be helpful.

How Can Populizr Help You?

Populizr is a social media automation tool that will ease the burden of gathering Facebook followers and engagement. You can measure emotions on the content and schedule a year in advance. If you want to find out more about Populizr, click here.

Summary

Facebook has the biggest number of users compared with other social media networks. Following these tips above, you can ease the job and get more followers and engagement faster. So, if you have any other suggestions that we can add to this list, please feel free to comment in the section below.  

Want Brand Popularity? Get This Social Media Automation Tool Gurus Hide

This is an excerpt from Want Brand Popularity? Get This Social Media Automation Tool Gurus Hide

As a business owner, you probably take any chance you can get to save time and money. And with so many popular social media automation tools on the market, now it’s easier than ever to cut the time on manual tasks.

I’m sure you have thought of using a social media automation tool before. It sounds good but it’s just not your main focus at the moment. No one will notice your team didn’t post on Facebook today, right?

Wrong! To increase your brand awareness on social media, interacting with your audience on a daily basis is a must.

Right now, you might think that this is impossible in your busy schedule.

But what if I tell you that there is a way to increase your brand awareness on social media and do it in only 4 minutes a day?

Meet Populizr, your go-to social media automation tool.

Why Choose Populizr As Your Go-To Social Media Automation Tool

Populizr is the only social media automation tool capable of gathering all of your employees and turning them into a Social Media tribe. This tribe will help you grow your business sending out shockwaves with your messages.

The best thing? Populizr is fully-automated! All your social media tribe needs to do is connect their social media profiles.