How can a social media tool improve your company’s performance?

Social media management tools have become a must for every business that wants to be present on social media. This way businesses save time and effort. So, let’s see why you need to use social media tools.

Clarifying The Fuss About Social Media Management Tools

The benefits and effective features of social media management tools increase the performance rate of every company. So, let’s take a closer look at some key features and benefits of effective social media management tools:

1.    Performance Analysis 

You can’t manage what you can’t measure. Your team can see what is not working for your audience and they can adapt their strategy according to the results.

2.    Multiple Accounts Management

You can manage several accounts from a single dashboard.

3.    Audience Engagement

Social media tools can help you to be more present on social media networks. That means posting unique content often.

4.    Productivity Increasement

Using a tool will help your team to reduce time spent on manual tasks. Managing all accounts from a single dashboard means meeting your client’s needs on-time.

How Populizr Can Help You

Using social media tool like Populizr you can reduce the time for creating a campaign to only 4 minutes. It has the right features to create an effective and user-friendly application. Let's see what Populizr offers:

1.    Managing multiple Accounts from a single dashboard.

2.    Creating 25 unique variations from a single blog post

3.    Reusing successful social campaigns

4.    Sentiment and Emotions analyzer

To Sum Up

Using social media tools is a must for every business that wants to be present on social media. This way they minimize the manual work. So, if you are interested in starting using a social media tool, Populizr is the right choice for you. Try Populizr today!

Easy Ways That Will Help You Become An Effective Social Media Marketing Team

Do you need help in building an effective social media team? If yes, check out this article.

1.    Focus On Traffic

Going after Clicks, Likes and Shares is useless, you can't pay your bills with it. So, if you want to stay in a user’s memory, you need to go beyond the mentioned metrics and focus on increasing your social traffic.

2.    Planned Content Marketing Strategy

Well planned and executed content marketing strategy is crucially important to succeed in the digital world. It doesn’t matter if it's a blog post, case study, or video content…it should be written with the tone adapted to your specific audience. Your content should be unique, based on relevant resources, as well as valuable, up-to-date statistics.

3.    Sentiment & Emotions Analysis

Every marketer knows that customers base their buying decisions on emotions. It is because the customer goes through specific emotions in different stages of the buying process. And this is something we should be aware of. 

How can Populizr help you?

Now, when you know how to build an effective social media marketing team, you realized that a powerful tool is all you need.

Let me share a quick overview of Populizr powers:

•    Measures the results of your social media campaigns performance

•    Reuses your most successful content

•    Helps you select your target audience

•    Creates a social media campaign in under 4 minutes

•    Analyses the sentiment and emotions of your users even before they see the content.

Remember

These three ways combined and implemented into your social media marketing strategy will bring you social traffic, leads and eventually more customers. 
So, if you want to have the right tool that will help you get closer to this, get Populizr today and reap the benefits.

Marketing And Psychology: Using Emotions For Crafting Effective Emotional Marketing Strategy [2019]

This is an excerpt from Marketing And Psychology: Using Emotions For Crafting Effective Emotional Marketing Strategy [2019]

These days storytelling is very popular in copywriting. So much so, that it often happens except for interesting story, there is not much value to the text itself. The other extreme is that the text is informative but so technical it makes you yawn after few sentences. Emotional marketing anyone?

Don’t get me wrong, there is nothing wrong with storytelling or technical texts, what matters is how they are written and for what audience.

If your text is not emotionally engaging you will have difficulties connecting with your audience. You might end up writing a lot of interesting and informative material but without much effect. Also, if your copywriting team doesn’t know how to use emotional triggers, their texts will be as effective as shooting with blanks.

What you want to achieve is a powerful marketing message that will engage your audience. That is how you build trust and in time a loyal customer base. Otherwise, you are doomed to fail.

Let me show you in the text below how psychology works wonders for marketing in using emotions to craft effective emotional marketing strategy.

Digging Deeper: The Idea Behind Emotional Marketing Strategy

Following the right steps in the online marketing world is extremely important if you want to build a successful business. But knowing what to do and how to do it is more important than just talking the talk. Today we will discuss walking the walk – the concept of emotional marketing.

Loomly Review: Loomly vs. Populizr

This is an excerpt from Loomly Review: Loomly vs. Populizr

 

Loomly is a social media calendar that helps you easily and efficiently manage your social media content and social media marketing team. You might know Loomly by its former name Calendy also. With Loomly you can create and schedule content for Facebook, Instagram, Twitter, Pinterest, Google+ and LinkedIn. Loomly boasts with an intuitive interface and innovative features that will make your life much easier but is it really as good as it claims to be? Will this app finally be the right one for your social media automation needs?

We will review the app’s features, pricing plans and draw a conclusion accordingly. In the end, we will offer a short comparison with Populizr – another publishing automation tool for social media which allows people to manage their social media accounts from one dashboard (you can read more about Populizr’s functionality here).

Let’s start!

Creating An Account

Before you create an account with Loomly, you need to choose which pricing plan to use and the posting frequency (monthly or yearly). If you decide to use a yearly posting frequency, you will get a 20% discount from the start.

Loomly offers 5 pricing plans:

1.   Solo

·         Solo pricing plan costs $15 per month or $144 per year.

·         Only 1 user can get access to the tool.

·         The user can manage up to 10 social accounts.

2.   Pro

·         Pro pricing plan costs $45 per month or $432 per a year.

·         Only 5 users can get access to this tool.

·         The user can manage up to 15 social accounts.

4 Ways Existing Social Automation Tools Fail To Deliver For Effective Social Media Marketing Strategies

This is an excerpt from 4 Ways Existing Social Automation Tools Fail To Deliver For Effective Social Media Marketing Strategies

With social media becoming more and more crucial for business purposes, the to-do list for effective social media marketing is continually increasing. That’s why most of the marketing agencies rely on the help of social media automation tools. But, are they truly meeting the requirements for effective marketing? Not always.

Let’s take a look at the top 4 ways the existing social automation tools fail to deliver for effective social media marketing strategies.

1. Not Fully Automated

Social media scheduling tools are a crucial investment that can save your team lots of time and hard work. However, most of them are not fully automated.

Let’s take Sprout Social and Hootsuite as an example. They’re both great social management apps with some great features. But, when it comes to scheduling social media campaigns, they may not be all that helpful.

When scheduling campaigns with these tools the meta description, images, and hashtags have to be put in MANUALLY for all blog posts. And that is not only time consuming, but also requires a lot of effort.

And why would you invest in such tools when so much manual work is required anyway?

2. Not Providing Emotion And Sentiment Analysis

Words are not just words. They have the power to evoke different emotions like happiness, anger, excitement, and many more. With the right words, you can change how someone feels.

Because of this, the way businesses speak to audience and clients in the social media marketing world is essential. But yet, none of the existing tools on the market checks for emotion and sentiment impact of the content they share when they create social media campaigns.

Making emotions and sentiment analysis of your social media campaigns is essential to attract and engage the right audience. These analyses make a huge difference for effective social media marketing. And does any social media management tool on the market provide Sentiment and Emotions analysis? Stay tuned until the end of this blog to find out.

3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

This is an excerpt from 3 Ways Effective Social Media Marketing Teams Can Get More Value To Clients, With Less Effort

Let’s do a quick experiment. Would you please open a new Google Tab, type in the words ‘effective social media strategy’ and look at the results? Plenty, huh?

Now, type in ‘effective social media marketing team’. Not so much, right?

It got me thinking.

How come people obsess over social media marketing strategy, but few bother about the importance of the team?

Your people are the cornerstone of your company, not your clients. They make your business grow. They bring you, clients. They do the job, so those clients are happy. And that makes you happy at the end of the day.

Your primary goal as a business owner should be to invest in your people so they can provide better service for your clients, with less effort. And when they spend less energy on repetitive tasks, your social media marketing team can produce more, in less time.

So let’s pause a bit on the social media marketing strategy craze, and think about the people side of doing social media marketing.

The most labor-intensive part of any effective social media marketing team is – content production, analytics and predicting user behavior. Find a way to help your team with these three key activities, and you’ll be boosting morale, boosting effectiveness, and boosting the ROI for your clients.

Sounds good?

Cool. Let’s dig in.

How To Create Effortless Effective Social Media Marketing Campaigns For Your Clients

This is an excerpt from How To Create Effortless Effective Social Media Marketing Campaigns For Your Clients

 

You know that creating effective social media marketing campaigns is crucial for getting engagement and driving social traffic for your clients.

However, creating every single campaign, posting it on each social platform, and choosing specific posting time for every single post of your clients MANUALLY is not only time consuming, but also tough and exhausting.

It sure costs you lots of time and effort, but has it cost you a client because you failed to deliver effectiveness?

To make sure not to lose any client, maybe it’s time to rely on an automated social media tool like Populizr.

Let’s see how a tool such Populizr can help you create effortless and effective social media marketing campaigns for your clients:

1. Creates Unique Automated Variations

Social algorithms and Google hate duplicate content. So, when you create campaigns for your clients, each variation should be unique. Doing this for every single post of all your clients, for several social platforms is time-consuming.

Populizr has an excellent feature that automatically creates up to 25 unique variations of a single blog post. Thanks to this feature, you will not only save lots of time and effort, but you’ll also avoid posting duplicate content for your clients.

That’s what makes this tool different and better from the other tools on the market where with most of them, you make variations manually.

Thanks to this feature you can:

·         Easily and efficiently serve your clients,

·         Serve even more new clients.

And, you can do this without having to hire an army of marketers. You will make your team giving better results, in less time, while working from one single dashboard, making a few clicks a day.

How To Easily Master Social Media Marketing For Small Businesses And Startups – Step By Step

This is an excerpt from How To Easily Master Social Media Marketing For Small Businesses And Startups – Step By Step

Do you want to gain more followers online? Do you want to find out the best ways to master social media marketing for small businesses and startups with ease?

As a small business or a startup owner, you surely know that there is a lot to perform with limited resources.

While conventional marketing can be a wasted investment, social media marketing is cost-effective and helps you to directly engage with your current and potential audience.

One way or another, marketing is a trade-off. What you save in time, you will invest in dollars and reverse. You have to be efficient and plan your resources smartly in order to achieve desired results.

So, if you want to start using social media to market your services and products, you are definitely going to love how easy and simple the process is. So, let’s begin.

1. Build Up A Robust Social Media Marketing Strategy

In the world of social media, it is all about building a robust social media strategy and connecting with your target audience. To achieve this, you need to know your customer’s needs. So, that’s the first thing to start off - defining your audience. Or as we call it – creating your perfect user AVATAR. 
That means you need to create character profiles by gender, age, profession, interests etc. Find out every detail and also find images that outline your audience. 
Based on the features of your targeted audience, address what are the key concerns and problems you can solve. Work on those pain points for each character separately and try to find a solution. After understanding the pain points, write down some important messages you want to present to your audience.

Now that you have defined both your audience and message, analyze which social media channels they prefer. Every social media channel has a different audience and focus. Understanding the differences between social media channels is of high importance, in order to increase your efforts on the right channels.

Social Media Image Dimensions Popular In 2018

People are attracted by visuals every time they open a social media profile page. In fact, social media images are likely to be seen first rather than any other thing on your profile. There are so many tools that can help you create attractive and engaging images, but first you'll need to find out which sizes and dimensions can make you create more engagement and improve your brand.

Since social media networks are constantly outgrowing each other, we cannot allow ourselves to lose future prospects So, creating attractive images is very important to attract more audience.

Cover photos are the most important on profile pages, whether it is Facebook, LinkedIn, or Twitter. Usually, people will first see your cover photo before any other posts. 

What Is The Ideal Cover Photo Size For Social Media Platforms Like Facebook?

 Facebook

Cover photos should be 820 x 312 pixels. There are some details that you should take in mind when considering a cover photo for your profile. 

• Cover photos are different for mobile phones.
• Cover photos can be repositioned on the desktop.
• Cover photos may be covered by your profile photo or name.
• Cover photos are only half shown when someone visits your profile.

The Best Time To Post On Your Social Media Networks – Populizr Study

This is an excerpt from The Best Time To Post On Your Social Media Networks – Populizr Study

 

Are you wondering what is the best time of the day for posting on your social media networks?

Is the engagement time different on Facebook, Instagram or Twitter?

Creating and posting unique social media content is not working without setting a timing strategy. The key to setting up a successful social media engagement is posting unique content during the best hours and days for the audience you are targeting. The “peak hours” are changing periodically – true, but if you are paying attention to the times when your targeted audience is active on social media networks, you will definitely increase your traffic and shares.

Well, the peak hours of posting are different on each social media network. In this article, you will see what is the best time for posting on:

• Facebook,
• LinkedIn,
• Twitter,
• Pinterest,
• Google+ and
• Instagram.

Facebook’s Best Posting Times

We can definitely name Facebook “The Social Media King” since it has over 1 billion active users per month. However, since Facebook is constantly changing, it’s not that easy to set your organic posts in front of your whole targeted audience.

Facebook is obviously an active spot from Monday to Sunday so, it is very unlikely for you to do something wrong when finding the best posting time.

Still, there are a few significant times, days and patterns that should help you:

• Monday through Sunday between 9 a.m. and 3 p.m. is relatively safe posting time
• The least optimal posting times are early mornings and late nights
• Wednesday through Sunday are the strongest posting days
• Thursday is the most recommended posting day
• 1 p.m. on Thursday is the most active time

Scheduling Facebook Posts: Why And How To Do It?

If your social media marketing team dedicates some time to post on Facebook, they most certainly know that not every hour is good for posting.

Your audience is not active all the time, and it’s your teams' task to find out the most appropriate hours to do so.

A scheduling tool can help with this time-consuming job.
And if you want to know more about this, please continue reading.

How Should You Organize Your Facebook Posts? 

Your users are on Facebook at all times. But they don’t always engage with your content.

Your social media team should find out the hours when your audience is the most active. In general, the Facebook audience is most active:

•    Between 9 am and 3 pm from Monday to Sunday;
•    From Wednesday to Sunday are the most active posting days;
•    The most recommended and productive time for posting is Thursday at 1 pm.

If you use scheduling tools for this, your team will be more productive and effective. Populizr is a tool that can help here.
It’s an application that has several options for posting on a daily basis. You can use promotional or standard posting scheduler; you can use an evergreen type of posting or custom.

Also, you can view the entire process through different available views such as overall preview, monthly view, and hourly view.
It all depends on your different needs as a business and how much you want to interact with your audience.

However, having a tool like Populizr can make this entire process much easier. Your team will be able to schedule a whole month work in just a few hours, and they can dedicate themselves on much more significant tasks.

What Reach And Impressions Mean In Social Media?

Many small businesses don’t make a difference between terms Reach and Impressions, or they don’t understand them.

If you want to grow your audience in social media networks you need to know the correlation between them, so continue reading and learn how they are measured.

Social Reach or how big your virtual audience is. For example, if you have 5000 followers that means that the number of people that you could reach will be 5000 also.

Social Impressions or the number of times that your post has viewed, whether they clicked or not. That means that if you see 5 times one post shared from different people, you made 5 impressions on that post.

Difference between Reach and Impressions

Making a difference between Reach and Impressions is too easy.

Reach number will be always smaller than the number of impressions. Independently how much times you will see some post you can increase the number of Reach for once. On the other hand, impressions measure how much times that post is seen. Independently who shared that post.

All companies want to reach more people and get traffic on their site. However, that is not the end goal. Reach and impressions will drive people to take action and social media needs to get conversions that will help companies to pay their bills.

5 Tactics For Increasing Your Share Of Voice On Social Media

This is an excerpt of 5 Tactics For Increasing Your Share Of Voice On Social Media

Is your brand voice recognized on social media? Does your brand come up in the conversation when people talk about the same product type as you sell? If your brand doesn’t come up in conversations and it’s not recognized on social media, then you have a problem.

Are You Wondering How To Solve This Problem?

Today, social media is becoming more and more competitive. To overcome this issue, you need to learn how to boost your brand voice and fight your way to the top. Read on and see how you can increase your voice on social media by using the following five tactics:

1: Be Active 

If you want your brand voice to be heard on social media, you need to be constantly active.

If you only post to Instagram once or twice a week or Tweet once a day, your audience will overlook you and quickly forget you. There are millions of active users on all of the major social media networks, so if you want your brand voice to be heard, you need to compete with them.

It’s important to post regularly on the social media networks, but pay attention not to spam your audience. To achieve this, you can start by creating a social media calendar. That’s the easiest way to share your brand voice and not spam your audience.

2: Engage With Your Audience

Unfortunately, being active and posting content constantly is not doing the complete job. A common mistake is to think that social media is only for content distribution. That’s not the case here.

Social media gives you a chance to engage and interact with your audience. Sadly, many brands forget to engage with their audience, and the interaction between them is lost. So, try not to repeat this mistake and interact with your audience as much as possible.